In our over-saturated media world it can sometimes take a lot of work to get people to stop and take notice. Hollywood faces the problem of trying to sell their product while screaming over an endless sea of noise. When it comes to advertising bigger isn’t always better. Sometimes a clever prank is what’s called for.
The Ring franchise has become iconic enough that most people at least recognize the imagery from the films. Now the 3rd Ring movie (not at all confusingly named) Rings is coming to theaters soon and the advertising department at Paramount has some interesting ideas about how to spread the world.
Prank videos are fairly common on the internet but it’s rare for companies to put them out. However, if what you’re selling is fear than this kind of event is a great way to get people talking about just how fragile their realities really are.